Wifi scale enables "Public Humiliation Diets"

WiThings, a Paris-based company specializing an a wireless enabled weight scale, has reached a valuation of $3.8 million according to the New York Times. The scale, which began selling on Amazon last June, has a wifi transmitter to send daily weights to an online web interface, and also has the options of transmitting the users weight to an iPhone App and even Twitter. This enables users to track their weight over time. While many are still uncomfortable broadcasting private matters, WiThings is benefiting because the public has become more comfortable sharing private matters, such as weight, online. Users view it as a way to stay on track to healthier lifestyles, labeled by the New York Times as "Public Humiliation Diets".